When you think of beauty supplies, what comes to mind? Lipstick, mascara, face serum, moisturizer; all items that provide an aesthetic ideal of what is beautiful, as determined by society. Beauty standards isolate and reject anyone who doesn't conform to them, diminishing their self worth. But beauty is so much more than the tone of your skin, the sheen of your hair, the perfection of your contour. There are so many different things that make a person beautiful. We decided to reconceptualize beauty supplies not as products, but as a mindset. What makes a person beautiful? Their smile. The way they love. The support they receive from the people around them. A positive mindset. With these things and many more, a person displays beauty. Who needs lipstick anyway?
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